التغيير في منظمات الأعمال ضرورة حتمية لمواجهة المتغيرات العالمية

Abstract EN

Several factors may make organizational change necessary, including new competition in the market place or new demands by customers.

These types of external forces may create expectations of improved efficiency, better service, or innovative products.

When organizational change is well planned andimplemented, it helps assure the organizations continued survival.

It can produce many tangible benefits, including improved competitiveness, better financial performance, and higher levels of customer and employee satisfaction.

The research Importance comes from its relation to change as a basic key in organizational success.