دور الاتصال المسؤول في ترسيخ قيم المواطنة لدى الشركات النفطية عبر مواقع التواصل الاجتماعي: دراسة تحليلية لصفحة الفايسبوك لشركة سوناطراك أنموذجا

Abstract EN

This study aims to identify the role that responsible communication plays in consolidating the values of citizenship among oil companies, by revealing the various communication pillars that Sonatrach uses through its official Facebook page to express its social responsibility.

A content analysis form has been adopted for Sonatrach's social responsibility publications during the period from: 03/03/2021 to: 09/09/2022, as it was based on the assumption that the company uses many communication media to spread the values of citizenship and demonstrate its social responsibility Through its Facebook page, and among the most important results obtained: keenness to diversify the use of communication props to market the idea of the citizenship enterprise through its page, with its focus in most of its publications on presenting issues that demonstrate its commitment and social awareness towards its human resources, as well as towards the society in which it is active.