3d road advertising design : focus group

Abstract EN

This study investigates the influence of 3d outdoor advertisements techniques, the author went to link between the atypical idea (design formulation) and the tool (3D forms) in an attempt to find the potential effects of the visual communication process that was designed in this study, it represents the gap that the researcher faced in literature reviews and a set of atypical outdoor advertisements that were implemented with 3D technology, which indicates the effect of the proposed model (AICR).

Through a model of Atypical Idea, Communication and Response (AICR) process, this paper will be conducted using the qualitative an-in-depth–semi structured detailed interview, based on a conversation guide.

In this paper, the author will discuss the theoretical background and the implementation of the Concept Model theory in an approach to developing 3d design enrich-ment units, and conducting data thru focus groups.

This study consists of the deep understanding of the term 3D advertising concept and 3D printing design that affecting on consumer perception.