Does strategic intelligence impact the achievement of crisis management effectiveness?: evidence from four and five-star hotels in Luxor and Aswan

Abstract EN

This research provides new insights into a relatively new area in contemporary management field in the hospitality industry, namely strategic intelligence.

in addition, this study paid great attention to the impact of strategic intelligence with its various dimensions on the effectiveness of crisis management.

this research aimed to measure the impact of strategic intelligence dimensions at the senior management levels in four and five star hotels in Luxor and Aswan governorates in Egypt.

Maccoby & scudder model was adopted with the following five dimensions; foresight, strategic vision, systematic thinking, partnership and motivation.

the research used qualitative approach, 200 questionnaire forms were distributed to hotel general managers, deputy general manager and head of department either online or handed questionnaire.

(178) forms were returned with (89%) response rate.

the main result showed that, the dimensions of strategic intelligence were adopted by the investigated hotels which enable them to manage crises in remarkable manner.

the results also highlighted a significant relationship between strategic intelligence and crisis management.

the researchers made some recommendations.

the most important of these was the selection of administrative leaders, raising awareness of the dimensions of strategic intelligence, motivating administrators and employees to return to si practices, encouraging continuous training of managers in hotels and qualifying them to invest in the dimensions of intelligence in a technological way.