The influence of fintech on customer retention in Algeria

Abstract EN

The purpose of this paper is to investigate FinTech's applications (payments, advisory services, financing, compliance, and crowdfunding) that influence customer retention in conventional banks in Algeria.

in order to collect data, a snowball sampling technique was utilized from 119 respondents online.

data was processed using the statistical package program for social sciences (SPSS 21).

the findings revealed that payments, advisory services, compliance, and Crowdfunding were all positively associated with customer retention in Algerian conventional banks.

in contrast, financing has no influence on customer retention in these banks.

the conclusion of this study underlines the importance of developing a variety of FinTech applications by conventional banks in order to keep their customers for a longer period of time.