دور جودة الخدمة في تعزيز القيمة المقدمة للزبائن : دراسة عينة من وكالات البنوك التجارية بمدينة الجلفة

Abstract EN

This study aimed to know the role of service quality in enhancing the value provided to customers at the 07 commercial banks in the state of Djelfa, National Fund In order to achieve the goal of the study, a questionnaire was designed to collect the necessary data for analysis, where 70 questionnaire forms were distributed to the commercial banks under study at varying rates for each bank, and the method of direct delivery and receipt was relied upon.

After the process of retrieval, sorting and tabulation, 45 of the received forms were kept for statistical analysis, and the Statistical Package for Social Sciences program was used to analyze the data, and the study concluded that there is a statistically significant relationship between service quality in all its dimension and value to customers.