A cognitive pragma-rhetorical study of metaphor in trump's speech

Abstract EN

The current study deals with metaphor as a persuasive device in Donald Trump's speeches.

The study is based on two questions: What is the pragmatic purpose that metaphors are used for? How metaphors are used pragma rhetorically? Therefore, the study aims to uncover what are the main purposes behind using these metaphors and how they are used.

The researcher hypothesizes that Trump use metaphors to show his positivity and his opponents' negativity by using such metaphors to persuade audience to be in his side.

His metaphors are used with features of power and violence.

To achieve the study's goals, data will be collected from Trump' speeches in different occasions.

The analysis will be on an eclectic model.

This model depends on rhetorical pragmatics as a framework, in addition to conceptual blending theory as a mechanism of metaphor analysis.