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The effect of corporate social responsibility on customer trust, customer satisfaction and customer loyalty: Uber Service in Egypt
Joint Authors
al-Hasan, Asma
Nasr al-Din, Hani
Source
Arab Journal of Administration
Issue
Vol. 43, Issue 4 (31 Dec. 2023), pp.429-448, 20 p.
Publisher
League of Arab States The Arab Administrative Development Organization
Publication Date
2023-12-31
Country of Publication
Egypt
No. of Pages
20
Main Subjects
Topics
Abstract EN
This study aims to provide in depth understanding of the direct and indirect effect of corporate social responsibility (CSR) on customer satisfaction, customer trust and customer loyalty.
collected from 329 Egyptian people who used Uber service, data were analyzed using smart PLS 3.
research results indicate that CSR has a direct effect on customer satisfaction, but no direct relationship has been found between CSR and customer trust and loyalty.
results also indicate that customer satisfaction influences both customer trust and customer loyalty and thus plays a mediating role in the relationship between CSR and customer trust and loyalty.
American Psychological Association (APA)
Nasr al-Din, Hani& al-Hasan, Asma. 2023. The effect of corporate social responsibility on customer trust, customer satisfaction and customer loyalty: Uber Service in Egypt. Arab Journal of Administration،Vol. 43, no. 4, pp.429-448.
https://search.emarefa.net/detail/BIM-1517045
Modern Language Association (MLA)
Nasr al-Din, Hani& al-Hasan, Asma. The effect of corporate social responsibility on customer trust, customer satisfaction and customer loyalty: Uber Service in Egypt. Arab Journal of Administration Vol. 43, no. 4 (2023), pp.429-448.
https://search.emarefa.net/detail/BIM-1517045
American Medical Association (AMA)
Nasr al-Din, Hani& al-Hasan, Asma. The effect of corporate social responsibility on customer trust, customer satisfaction and customer loyalty: Uber Service in Egypt. Arab Journal of Administration. 2023. Vol. 43, no. 4, pp.429-448.
https://search.emarefa.net/detail/BIM-1517045
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 440-448
Record ID
BIM-1517045