الحجاج بين مقاصد التأثير لوضعية التواصل

Abstract EN

In this article, Patrick Charaudeau (2007) discuses the relationship between argumentation and influence.

he emphasized emphasizes that persuasive discourse seeks to produce a certain effect on the recipient, which can be mental, emotional or behavioral.

Charaudeau also provided an analysis of the components of persuasive discourse, particularly focusing on three elements: problematizing, positioning, and proving.

he explains that these components interact dynamically with each other, and that the speaker or writer's selection of certain elements will impact their choice of other elements.

charaudeau concludes that argumentation is a social practice that should be examined not only from an inferential perspective but also from the angle of the social relationship established between the participants of the linguistic act, its strategic objectives, and its interpretative potential.

he emphasizes that persuasive discourse can only be understood within its social context, and that the speaker or writer's selection of persuasive methods and strategies reflects the prevailing values and norms in this context.