Strategic management as a managerial concept in tourism business

Abstract EN

Strategic management is a specific model of decisions and actions that managers take to achieve their goals.

It focuses on fitting in the activities of the organization by matching and strengthening one another.

It has five tasks which can be summarized as follow : developing a strategic vision and business mission.

setting objectives.

creating a strategy to achieve the objectives.

applying and executing the strategy.

evaluating the performance, surveying new developments and correcting the faults.

This paper schusses the meaning of strategic management, use of its Tourism business and how it helps to achieve ; profit objectives.

It also tries to face the hard competition with other sectors.

The study presents the terviews of responsible, in the private sector presented in travel agencies and the public sector which eludes the ministry of tourism, the Egyptian Tourist Authority and Ergot.

The interview was about they applied strategic management in their business; the results indicated that the private sector isn't apply strategic management as tourism business is very sensitive and they can change their an based on situation, also about the public sector, they doesn't prefer any changes in their managerial business, they may use strategic plans in many cases.

The study presents also a field study ne through a questionnaire survey delivered to 50 travel agencies category A.

The results were 45 % plied the strategic management in their business and 55 % applied other type of management, also of employees shared the top management in setting work strategies and objectives and 70 % of lployees did not share in setting managerial strategic.

So the study provides recommendations Chas the following.

He strategic management concept must assign a strategic role to IT function and implement more orts to concentrate on information coordination concerning their business with target points to vice management.

He exchanging of managerial experience between employees in different official and private sectors get the managerial benefits from applying the managerial concepts in tourism business.

Analyzing the employees' effort in managing their business according to their duties and Romances.

proving and updating all the employees' awareness and attitudes to compete with other tourist untried.