Website quality factors from Jordanian universities students’ viewpoint

Abstract EN

This study aimed at identifying the quality factors perceived by Jordanian universities’ students to be most important in relation to the use of websites.

The questionnaire designed was based on the WEBQUAL instrument that identifies twelve quality dimensions (informational fit-to-task; interaction; trust; response time; design appeal; intuitiveness; visual appeal, innovativeness, flow-emotional appeal; integrated communication; business processes and viable substitute).

Ten items that have been identified as the most important from Jordanian universities students’ viewpoint in relation to the quality of websites: Fit-to-task, Interaction, Trust, Response Time, Intuitiveness, Visual Appeal, Innovativeness, Emotional Appeal, Integrated Communication and Business Processes.

Based on the study findings, some recommendations were presented related to website quality factors, which may help Jordanian companies to develop their websites to satisfy customers' needs and wants.

KEYWORDS: Website Quality, WEBQUAL, Quality Factors, Internet.