Measuring the level of competitive capabilities of food manufacturing establishments in the Gaza Strip

Dissertant

al-Burai, Ahmad Ali Mahmud

Thesis advisor

al-Farra, Majid Muhammad Abd al-Salam

University

Islamic University

Faculty

Faculty of Commerce

Department

Department of Business Administration

University Country

Palestine (Gaza Strip)

Degree

Master

Degree Date

2007

English Abstract

The study aims to explore the level of competitive capabilities in food industrial sector in the Gaza Strip.

On one hand the study shed light on competitive capabilities their nature, types, significance, how to build them and how to strengthen them, moreover the study tried to give deep insights into total quality management and competitive capabilities.

Also, the study presented the importance and sources of these capabilities and their relation with strategic planning.

The study depends upon a model of twelve competitive capabilities indicators which are (mission and vision, customer care, corporate culture, organizational and managerial structure, production planning, human resources, technological resources, development and innovation, product and market strategies, marketing operations, international management, performance conducting) This study relied mainly on both the analytical descriptive and the field study methods, where a special questionnaire was prepared and designed, then distributed on a sample of (156) food establishments in the Gaza Strip; the researcher retrieved (125) questionnaires out of them, the received questionnaire were manipulated and analyzed by using the (SPSS) software application for the “Statistical Package for the Social Sciences”, including percentiles values, frequencies, Pearson correlation, Means, and other statistical measures.

The outcome of the study showed that there are satisfactory results in certain fields of competitive capabilities such as the domains of mission and vision, customer care, managerial and organizational structure, production planning, human resources, product and market strategies, and marketing operations.

While in others the results were unsatisfactory.

These fields are the field of technology, research and innovation, international management and human resources.

So, the study recommended certain issues in order to be taken into consideration in these respects.

Concerning implications and recommendations, the researcher recommends concise recommendations: - Food industries establishments need to allocate more financial resources for technology.

- They need to cooperate with some training institutes for the development of their workers and employees skills and capacities.

- They also need to expand their business to the outside countries in the Arab region by enhancing their international management thoughts.

- They have to radically change their perspective with regard to innovation and development concepts by establishing specialist centers and recruiting specialists.

Main Subjects

Marketing

Topics

• Competition
• Commerce
• Industries
• Food
• Palestine
• Gaza Strip
• Economic aspects

No. of Pages

164

Table of Contents

• APA
• MLA
• AMA

Language

English

Data Type

Arab Theses

Record ID

BIM-300237