The effect of types of involvement on automobile consumers' satisfaction
Other Title(s)
تأثير أنواع الإهتمام على رضا مستهلكي السيارات
Dissertant
Thesis advisor
Comitee Members
al-Muhammad, Samer Musa
al-Khatib, Fahd Salim
al-Dumur, Fayruz Muslih Muhammad
University
Mutah University
Faculty
Faculty of Business
Department
Department of Business Administration and Marketing
University Country
Jordan
Degree
Master
Degree Date
2009
English Abstract
-The purpose of this study was to investigate the effect of types of involvement on automobile consumer’s satisfaction.
In order to achieve that, the researcher developed and tested a model describing high involvement (i.e.
price, quality and after-sales service) and low involvement (i.e.
brand and design) and their influence to consumers’ satisfaction according to demographic variables (i.e.
gender, age and income).
A convenience sample was selected from Kangnam residents (a city area in Seoul) who are over 20 years old and are able to drive and purchase automobile.
788 questionnaires were distributed and response rate was 69%.
The result indicates that all involvement factors have an effect on consumer satisfaction.
It was found that gender is not a significant demographic variable to differentiate the level of satisfaction.
On the other hand, age and income have shown a significant effect on the level of satisfaction.
The study ends with a number of conclusions which might be useful for implementing marketing strategy of automobile industry.
The study has suggested some useful recommendation for the automobile industry and future research.
Main Subjects
Topics
No. of Pages
44
Table of Contents
Table of contents.
Abstract.
Chapter one : Introduction.
Chapter two : Literature review.
Chapter three : Design and methodology.
Chapter four : Methodology, statistical analysis and test of hypotheses.
Chapter five : Discussion and conclusions.
References.
American Psychological Association (APA)
Inbum K. I. M.. (2009). The effect of types of involvement on automobile consumers' satisfaction. (Master's theses Theses and Dissertations Master). Mutah University, Jordan
https://search.emarefa.net/detail/BIM-304608
Modern Language Association (MLA)
Inbum K. I. M.. The effect of types of involvement on automobile consumers' satisfaction. (Master's theses Theses and Dissertations Master). Mutah University. (2009).
https://search.emarefa.net/detail/BIM-304608
American Medical Association (AMA)
Inbum K. I. M.. (2009). The effect of types of involvement on automobile consumers' satisfaction. (Master's theses Theses and Dissertations Master). Mutah University, Jordan
https://search.emarefa.net/detail/BIM-304608
Language
English
Data Type
Arab Theses
Record ID
BIM-304608
