Factors affecting electronic data interchange implementation and its impact on marketing performance : the case of Jordanian commercial banks
Other Title(s)
العوامل المؤثرة على تطبيق تبادل البيانات الإلكتروني و أثره على الأداء التسويقي : دراسة حالة البنوك التجارية الأردنية
Dissertant
Bin Salih, Majidah Salih al-Arabi
Thesis advisor
Awwad, Muhammad Sulayman Uqlah
University
Mutah University
Faculty
Faculty of Business
Department
Department of Business Administration and Marketing
University Country
Jordan
Degree
Master
Degree Date
2009
English Abstract
-This study aimed to test a model which describes the factors affecting the EDI implementation, and its impact on marketing performance in Jordanian commercial banks. In this study the researcher focus on electronic data interchange between banks through testing the effect of set of factors on EDI implementation.
These factors are: perceived benefits, top management support, technical infrastructure, external pressure, and organizational characteristics.
Data were collected using a questionnaire consisted of 31 “likert” type items from a convenience sample of 227 respondents, data were analyzed using AMOS 16.0, to determine the interactions between the various factors.
The results support the direct effect of perceived benefits, top management support, and external pressure on EDI, and indirect effect of these factors on marketing performance, and the positive impact of EDI implementation on marketing performance.
Findings also indicated that there are no direct effect of technical infrastructure and organizational characteristics on EDI implementation and no indirect effect of these factors on marketing performance.
The study has suggested some recommendations, and also some directions for future research were proposed.
Main Subjects
Topics
No. of Pages
82
Table of Contents
Table of contents.
Abstract.
Chapter One : introduction.
Chapter Two : theoretical framework and literature review.
Chapter Three : design and methodology.
Chapter Four : data analysis and hypotheses testing.
Chapter Five : findings and recommendations.
References.
American Psychological Association (APA)
Bin Salih, Majidah Salih al-Arabi. (2009). Factors affecting electronic data interchange implementation and its impact on marketing performance : the case of Jordanian commercial banks. (Master's theses Theses and Dissertations Master). Mutah University, Jordan
https://search.emarefa.net/detail/BIM-304697
Modern Language Association (MLA)
Bin Salih, Majidah Salih al-Arabi. Factors affecting electronic data interchange implementation and its impact on marketing performance : the case of Jordanian commercial banks. (Master's theses Theses and Dissertations Master). Mutah University. (2009).
https://search.emarefa.net/detail/BIM-304697
American Medical Association (AMA)
Bin Salih, Majidah Salih al-Arabi. (2009). Factors affecting electronic data interchange implementation and its impact on marketing performance : the case of Jordanian commercial banks. (Master's theses Theses and Dissertations Master). Mutah University, Jordan
https://search.emarefa.net/detail/BIM-304697
Language
English
Data Type
Arab Theses
Record ID
BIM-304697
