Jordanian consumers' perception towards shopping centers attractiveness
Other Title(s)
انطباع المستهلك الأردني تجاه جاذبية مراكز التسوق في الأردن
Dissertant
al-Maayitah, Mukhlis Abd al-Hamid
Thesis advisor
Awwad, Muhammad Sulayman Uqlah
Comitee Members
al-Adayilah, Raid Muhammad
al-Zubi, Fayiz Hamad
al-Khatib, Fahd Salim
University
Mutah University
Faculty
Faculty of Business
Department
Department of Business Administration and Marketing
University Country
Jordan
Degree
Master
Degree Date
2008
English Abstract
-This study aimed at establishing a Jordanian perspective of shopping centers attractiveness through identifying the most important factors that have a significant effect on the attractiveness of shopping centers in the Jordanian context.
Data were collected using a questionnaire consisted of 48 “likert” type items from a convenience sample of 573 respondents.
Independent Sample t-test, one-way ANOVA and Regression analysis were performed to test the stated hypotheses.
Some factors of the proposed model namely merchandise, atmospherics, entertainment, and security were found to have a significant effect on Jordanian consumer's perception towards shopping centers attractiveness.
Furthermore, findings indicated that there were significant differences between Jordanian consumers' perception towards shopping centers attractiveness in relation to demographic characteristics, with the exception of gender.
This study gives shopping centers' management a better understanding of the factors influencing the consumers' perception towards shopping centers attractiveness in Jordanian context.
Main Subjects
Topics
No. of Pages
49
Table of Contents
Table of contents.
Abstract.
Chapter one : Introduction.
Chapter two : Literature review and previous studies.
Chapter three : Design and methodology.
Chapter four : Data analysis and hypotheses testing.
Chapter five : Findings and recommendations.
References.
American Psychological Association (APA)
al-Maayitah, Mukhlis Abd al-Hamid. (2008). Jordanian consumers' perception towards shopping centers attractiveness. (Master's theses Theses and Dissertations Master). Mutah University, Jordan
https://search.emarefa.net/detail/BIM-304862
Modern Language Association (MLA)
al-Maayitah, Mukhlis Abd al-Hamid. Jordanian consumers' perception towards shopping centers attractiveness. (Master's theses Theses and Dissertations Master). Mutah University. (2008).
https://search.emarefa.net/detail/BIM-304862
American Medical Association (AMA)
al-Maayitah, Mukhlis Abd al-Hamid. (2008). Jordanian consumers' perception towards shopping centers attractiveness. (Master's theses Theses and Dissertations Master). Mutah University, Jordan
https://search.emarefa.net/detail/BIM-304862
Language
English
Data Type
Arab Theses
Record ID
BIM-304862
