Examining the psychometric properties of internal marketing concept : scale development and validation in Jordanian manufacturing sector

Abstract EN

This research examined the measurement properties of internal marketing (IM) concept and developed a valid and reliable measurement scale that measures the level of internal marketing.

To pursue towards our objective, a series of studies was conducted for the development and validation of multiple measures for the dimensions of IM.

In the first study, the research team generated 65 statements that reflect the seven components of IM.

Following the item generation step, four faculty members served as judges to evaluate the content / face validity of the items and over a period of two weeks, a group of customers evaluated the 65 statements and narrowed them down to 40 statements.

Data for the study were collected from 416 full time employees at M.

Haddad and Sons Co.

Utilizing structural equation modeling and after a series of exploratory and confirmatory factor analyses, it was found that IM scale consists of 31 statements that reflects seven components : (1) Motivation and Reward System, (2) Effective Communication, (3) Effective Employees’ Selection, (4) Effective Employees’ Recruitment, (5) Effective Employees’ Development, (6) Effective Support System and (7) Healthy Work Environment.