دراسة لإلمام مدراء التسويق بـاستخدام ـتسويق العلاقات

Origional Title

A study of marketing managers' familiarity with and use of relationship marketing.

Original URL

http://search.proquest.com/docview/305215077

Dissertant

شريدر، هنري

Thesis advisor

بيركي، كال

Study Problem

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Study Methodology

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Study Results

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Degree Date

2003

University

Argosy University

Faculty

Graduate School of Business and Management

Department

Business Administration

University Country

United States

Degree

Ph.D.

Data Type

International Theses

Language

Arabic

Main Subjects

Marketing

Topics

• Management
• Marketing
• Reviews
• Customer services

Subject Keywords

• العملاء
• تسويق العلاقات
• تكنولوجيا التسويق
• خدمة العملاء
• مدراء التسويق

Record ID

BIM-334084

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