دور الالتزام في العلاقة بين رضا العميل و ولاء العميل في مجال البنوك : الأثر التوسطي للالتزام

Origional Title

The role of commitment in the relationship between customer satisfaction and customer loyalty in banking industry : mediating effect of commitment.

Original URL

http://search.proquest.com/docview/921952699

Dissertant

هو، هونج هسين

Thesis advisor

لاراكي، سعد

Study Problem

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Study Methodology

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Study Results

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Degree Date

2009

University

University of Maryland University College

Faculty

Graduate School of Management and Technology

Department

Management

University Country

United States

Degree

Ph.D.

Data Type

International Theses

Language

Arabic

Main Subjects

Business Administration

Topics

• Banks
• Management
• Reviews
• Consumer satisfaction

Subject Keywords

• التزام العميل
• تسويق العلاقات
• رضا العميل

Record ID

BIM-343555