التوعية السوقية و استخدام الإنترنت كأداة لتسويق العلاقة في صناعات الخدمات

Origional Title

Market orientation and the use of Internet as a relationship marketing tool in service industries.

Original URL

http://search.proquest.com/docview/304717458

Dissertant

سوم، كا مان

Thesis advisor

لوك، تينج كوونج

Study Problem

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Study Methodology

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Study Results

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Degree Date

2007

University

Hong Kong Polytechnic University

Faculty

Faculty of Business

Department

Department of Management and Marketing

University Country

China

Degree

Ph.D.

Data Type

International Theses

Language

Arabic

Main Subjects

Marketing

Topics

• Reviews
• Internet marketing
• Customer relations
• Customer services

Subject Keywords

• الإنترنت
• التسويق
• صناعة الخدمات

Record ID

BIM-348191

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