The impact of corporate social responsibility on customers buying decision of the services provided by mobile companies in Jordan
Other Title(s)
أثر المسؤولية الاجتماعية (الاقتصادية و الأخلاقية و القانونية و الخيرية) على قرار الشراء عند زبائن شركات الاتصالات الخلوية الأردنية
Dissertant
Thesis advisor
Comitee Members
al-Bshapsheh, Amin Ayid
al-Majali, Malik Muhammad Dhiyab
al-Lahawiyah, Sultam Rakan
University
Mutah University
Faculty
Faculty of Business
Department
Department of Business Administration and Marketing
University Country
Jordan
Degree
Master
Degree Date
2013
English Abstract
This study aimed to identify the Impact of Corporate Social Responsibility on Customers' Buying Decision of the Services provided by Mobile Companies in Jordan.
Carroll,(1995) definition of CSR was adopted here that addresses whole range of economic, legal, ethical and philanthropic responsibilities.
A Survey Questionnaire in this regard was carried out.
A questionnaire was developed to collect the data from sample members, the study population consists of (4) Jordanian universities which are: (university of Jordan, Mutah university ,Applied Balqa university, and Zaytoonah university).
the total number of respondents were (400).
Statistical package of social sciences was used (SPSS.V.17) to analyze the collected data depending on the arithmetic averages.
The study found a set of results were considerable: there is a statistically significant impact of corporate social responsibility combined in the buying decision of the Jordanian customer except philanthropic responsibility with different priority from Carroll’s Classical Pyramid, also the results indicate that the legal dimension individually had the greatest impact.
And based on the results some recommendations are stated to be adapted such as: The most considerable the study recommend for the public policymakers, this study suggests an important opportunity to encourage the engagement and disclosure of CSR activities among all type of business holdings as the findings suggest that the CSR components have significant impact on the customers' buying decision.
Main Subjects
Topics
No. of Pages
53
Table of Contents
Table of contents.
Abstract.
Chapter One : Theoretical framework.
Chapter Two : Literature review.
Chapter Three : Study design and methodology.
Chapter Four : Findings and discussions and recommendations.
References.
American Psychological Association (APA)
al-Qudah, Falah Muhammad. (2013). The impact of corporate social responsibility on customers buying decision of the services provided by mobile companies in Jordan. (Master's theses Theses and Dissertations Master). Jordan
https://search.emarefa.net/detail/BIM-404208
Modern Language Association (MLA)
al-Qudah, Falah Muhammad. The impact of corporate social responsibility on customers buying decision of the services provided by mobile companies in Jordan. (Master's theses Theses and Dissertations Master). (2013).
https://search.emarefa.net/detail/BIM-404208
American Medical Association (AMA)
al-Qudah, Falah Muhammad. (2013). The impact of corporate social responsibility on customers buying decision of the services provided by mobile companies in Jordan. (Master's theses Theses and Dissertations Master). Jordan
https://search.emarefa.net/detail/BIM-404208
Language
English
Data Type
Arab Theses
Record ID
BIM-404208
