Supply chains flexibility aspects and their impact on customers satisfaction of pharmaceutical industry in Jordan
Other Title(s)
مظاهر مرونة سلاسل التزويد و أثرها في رضا عملاء شركات صناعة الدواء في الأردن
Dissertant
al-Sarahinah, Asil Hasan Husayn
Thesis advisor
Comitee Members
al-Zayyud, Husayn
al-Furayjat, Khudayr
University
Al albayt University
Faculty
Faculty of Finance and Business Administration
Department
Department of Business Administration
University Country
Jordan
Degree
Master
Degree Date
2013
English Abstract
The study aimed to identify the impact of supply chain flexibility aspects on customer satisfaction of Pharmaceutical Industry in Jordan. Supply chain flexibility represented by (product flexibility, new product flexibility, distribution flexibility, delivery flexibility, responsiveness flexibility).
Population of the study included all headquarters of drugstores (sub agents) that directly contact with pharmaceutical industry companies in Jordan, totaling (200).
Most of questionnaires were hand delivered at drugstores headquarters (most of them are pharmacists)The sample size was 144 headquarters.
Multiple Regression analysis was used to test the hypotheses of the study. The result of the study indicated a significant impact for supply chain flexibility aspects represented by (new product flexibility, distribution flexibility, delivery flexibility, responsiveness flexibility) on customer satisfaction of Pharmaceutical Industry in Jordan.
Product flexibility has an impact on customer satisfaction but not significant.
Researcher recommended the need to increase supply chain flexibility by improving responsiveness for environmental uncertainties, establishing information systems for keeping continuous communication with customers, intensifying investment in research and development, and using flexible manufacturing systems.
Main Subjects
Topics
No. of Pages
100
Table of Contents
Table of contents.
Abstract.
Chapter One : General framework.
Chapter Two : Literature review.
Chapter Three : Research methodology.
Chapter Four : Data analysis and results.
Chapter Five : Results discussions and recommendations.
References.
American Psychological Association (APA)
al-Sarahinah, Asil Hasan Husayn. (2013). Supply chains flexibility aspects and their impact on customers satisfaction of pharmaceutical industry in Jordan. (Master's theses Theses and Dissertations Master). Al albayt University, Jordan
https://search.emarefa.net/detail/BIM-414403
Modern Language Association (MLA)
al-Sarahinah, Asil Hasan Husayn. Supply chains flexibility aspects and their impact on customers satisfaction of pharmaceutical industry in Jordan. (Master's theses Theses and Dissertations Master). Al albayt University. (2013).
https://search.emarefa.net/detail/BIM-414403
American Medical Association (AMA)
al-Sarahinah, Asil Hasan Husayn. (2013). Supply chains flexibility aspects and their impact on customers satisfaction of pharmaceutical industry in Jordan. (Master's theses Theses and Dissertations Master). Al albayt University, Jordan
https://search.emarefa.net/detail/BIM-414403
Language
English
Data Type
Arab Theses
Record ID
BIM-414403
