تسويق علاقات العملاء و آثار الديموغرافيات و التكنولوجيا على رضا و ولاء العميل في الخدمات المالية
Origional Title
Customer relationship marketing and effects of demographics and technology on customer satisfaction and loyalty in financial services.
Original URL
http://search.proquest.com/docview/305100830
Dissertant
Thesis advisor
Study Problem
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Study Methodology
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Study Results
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Degree Date
2004
University
Old Dominion University
Faculty
College of Business
Department
Marketing Department
University Country
United States
Degree
Ph.D.
Data Type
International Theses
Language
Arabic
Main Subjects
Topics
- Marketing
- United States
- Reviews
- Financial services industry
- Customer services
- Consumer satisfaction
- Customer loyalty
Subject Keywords
- العلوم الاجتماعية
- تسويق العلاقات
- تكنولوجيا
- خدمات مالية
- ديموغرافيات
- رضا العميل
- ولاء
Record ID
BIM-415777
