Firm’s Decisions Based on Consumers’ Choices in Ecocertified Food Markets
Joint Authors
Karipidis, Philippos
Sartzetakis, Eftichios
Source
Economics Research International
Issue
Vol. 2013, Issue 2013 (31 Dec. 2013), pp.1-10, 10 p.
Publisher
Hindawi Publishing Corporation
Publication Date
2013-03-07
Country of Publication
Egypt
No. of Pages
10
Main Subjects
Abstract EN
The present paper proposes a framework for examining whether a food production enterprise, attempting to build an ecocertification strategy, connects the creation of environmental value with the creation of economic value, balancing environmental sustainability with economic sustainability.
More specifically, the paper combines demand theory with a discreet choice consumers’ model in an embryonic ecocertified food market, to examine whether economic value is created and to identify the determinants of this value creation.
An empirical investigation of the model using consumer data indicates that a variety of factors, such as consumer’s age and profession, family’s income and purchasing strategy, product quality association in consumers’ mind and the retailing outlet, play an important role in shaping the respondents’ intention to pay for the ecofriendliness of products.
The proposed framework can help enterprise management to balance the consumers’ and enterprise owners’ claims in cases where certification schemes or standards exist that enable enterprises to communicate social responsibility to their customers.
American Psychological Association (APA)
Karipidis, Philippos& Sartzetakis, Eftichios. 2013. Firm’s Decisions Based on Consumers’ Choices in Ecocertified Food Markets. Economics Research International،Vol. 2013, no. 2013, pp.1-10.
https://search.emarefa.net/detail/BIM-508185
Modern Language Association (MLA)
Karipidis, Philippos& Sartzetakis, Eftichios. Firm’s Decisions Based on Consumers’ Choices in Ecocertified Food Markets. Economics Research International No. 2013 (2013), pp.1-10.
https://search.emarefa.net/detail/BIM-508185
American Medical Association (AMA)
Karipidis, Philippos& Sartzetakis, Eftichios. Firm’s Decisions Based on Consumers’ Choices in Ecocertified Food Markets. Economics Research International. 2013. Vol. 2013, no. 2013, pp.1-10.
https://search.emarefa.net/detail/BIM-508185
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references
Record ID
BIM-508185