Customer's online purchases and E-satisfaction in Morocco
Dissertant
Thesis advisor
University
Al Akhawayn University
Faculty
The School of Business Administration
University Country
Morocco
Degree
Master
Degree Date
2012
English Abstract
The primary objective of this research was to examine determinants of Moroccan customer’s satisfaction with online purchases.
The study applied the Szymanski and Hise (2000) e-satisfaction model to the Moroccan context.
This framework considers convenience, product offerings, product information, website design and financial security to be key dimensions of customer satisfaction.
Data was collected using an online survey.
Results suggest that financial security and website design variables have a significant effect on the esatisfaction of Moroccan customers.
Overall these findings seem to support the Szymanski and Hise results suggesting determinants of Moroccan e-satisfaction are quite similar to those of American’s.
Main Subjects
Marketing
Information Technology and Computer Science
Topics
No. of Pages
54
Table of Contents
Table of contents.
Abstract.
Chapter One : Introduction.
Chapter Two : Literature review .
Chapter Three : Research framework.
Chapter Four : Research methodology.
Chapter Five : Data analysis.
Chapter Six : Discussion.
Chapter Seven : Conclusion.
References.
American Psychological Association (APA)
Silmuni, Yasin. (2012). Customer's online purchases and E-satisfaction in Morocco. (Master's theses Theses and Dissertations Master). Al Akhawayn University, Morocco
https://search.emarefa.net/detail/BIM-629210
Modern Language Association (MLA)
Silmuni, Yasin. Customer's online purchases and E-satisfaction in Morocco. (Master's theses Theses and Dissertations Master). Al Akhawayn University. (2012).
https://search.emarefa.net/detail/BIM-629210
American Medical Association (AMA)
Silmuni, Yasin. (2012). Customer's online purchases and E-satisfaction in Morocco. (Master's theses Theses and Dissertations Master). Al Akhawayn University, Morocco
https://search.emarefa.net/detail/BIM-629210
Language
English
Data Type
Arab Theses
Record ID
BIM-629210
