Investigating the relationship between export strategic orientation, marketing strategy, competitive advantage and market performance
Dissertant
Thesis advisor
Comitee Members
Khuraym, Hamzah
al-Haddad, Shafiq
University
Middle East University
Faculty
Faculty of Business
Department
Department of Business Administration
University Country
Jordan
Degree
Master
Degree Date
2014
English Abstract
This study was conduct using a sample of 61 exporting firms in Jordan from various industries including food and beverage, cosmetics, pharmaceuticals.
wood and steel works.
The purpose of the study was to investigate the direct effect of export strategic orientation on marketing strategy, competitive advantage, and market performance.
The study also researched the indirect effects of export strategic orientation on market performance through marketing strategy and competitive advantage; and the effect of marketing strategy and competitive advantage on market performance.
It was found that strategic orientation does not have a direct effect on marketing strategy and competitive advantage but it does have an indirect effect on performance through the strategic orientation-marketing strategy-performance relationship and the strategic orientation-competitive advantage-performance relationship.
Main Subjects
Economics & Business Administration
Marketing
Topics
No. of Pages
76
Table of Contents
Table of contents.
Abstract.
Chapter One : General framework of the study.
Chapter Two : Literature review and previous studies.
Chapter Three : Method and procedures.
Chapter Four : Analysis results and hypotheses test.
Chapter Five : Conclusions and recommendations.
References.
American Psychological Association (APA)
al-Fayiz, Angela Farha. (2014). Investigating the relationship between export strategic orientation, marketing strategy, competitive advantage and market performance. (Master's theses Theses and Dissertations Master). Middle East University, Jordan
https://search.emarefa.net/detail/BIM-695701
Modern Language Association (MLA)
al-Fayiz, Angela Farha. Investigating the relationship between export strategic orientation, marketing strategy, competitive advantage and market performance. (Master's theses Theses and Dissertations Master). Middle East University. (2014).
https://search.emarefa.net/detail/BIM-695701
American Medical Association (AMA)
al-Fayiz, Angela Farha. (2014). Investigating the relationship between export strategic orientation, marketing strategy, competitive advantage and market performance. (Master's theses Theses and Dissertations Master). Middle East University, Jordan
https://search.emarefa.net/detail/BIM-695701
Language
English
Data Type
Arab Theses
Record ID
BIM-695701
