Antecedents and consequences of brand equity : a comparative study between Apple and Samsung smartphones users
Other Title(s)
المسببات و النتائج المترتبة على قيمة العلامة التجارية : دراسة مقارنة بين مستخدمي هواتف أبل و سامسونج
Dissertant
al-Wazni, Dalia Hisham Mustafa
Thesis advisor
Comitee Members
University
Middle East University
Faculty
Faculty of Business
Department
Department of Business Administration
University Country
Jordan
Degree
Master
Degree Date
2015
Main Subjects
Business Administration
Telecommunications Engineering
Topics
No. of Pages
102
Table of Contents
Table of contents.
Abstract.
Abstract in Arabic.
Chapter One : General framework.
Chapter Two : Literature review and previous studies.
Chapter Three : Method and procedures.
Chapter Four : Analysis results and hypotheses tests.
Chapter Five : Results and recommendations.
References.
American Psychological Association (APA)
al-Wazni, Dalia Hisham Mustafa. (2015). Antecedents and consequences of brand equity : a comparative study between Apple and Samsung smartphones users. (Master's theses Theses and Dissertations Master). Middle East University, Jordan
https://search.emarefa.net/detail/BIM-695722
Modern Language Association (MLA)
al-Wazni, Dalia Hisham Mustafa. Antecedents and consequences of brand equity : a comparative study between Apple and Samsung smartphones users. (Master's theses Theses and Dissertations Master). Middle East University. (2015).
https://search.emarefa.net/detail/BIM-695722
American Medical Association (AMA)
al-Wazni, Dalia Hisham Mustafa. (2015). Antecedents and consequences of brand equity : a comparative study between Apple and Samsung smartphones users. (Master's theses Theses and Dissertations Master). Middle East University, Jordan
https://search.emarefa.net/detail/BIM-695722
Language
English
Data Type
Arab Theses
Record ID
BIM-695722
