Factors affecting the word of mouth on telecommunication services providers in Amman
Other Title(s)
العوامل المؤثرة في الكلمة المنقولة على مزودي خدمات الاتصالات في عمان
Dissertant
Thesis advisor
Comitee Members
University
Middle East University
Faculty
Faculty of Business
Department
Department of Business Administration
University Country
Jordan
Degree
Master
Degree Date
2016
English Abstract
The study aimed to investigate the effect of the Social influence, Brand Image and Brand Love on the Word of Mouth on the telecommunication providers in Amman.
The study population consisted of the telecommunication providers customers (Zain, Orange and Umniah) in Amman, the purpose of choosing the providers customers as they are the main core element in each company.
The study sample is convenience and consisted of (3) telecommunication providers (Zain, Orange and Umniah).
The unit of analysis composed of the providers customers in which of (550) questionnaires were distributed, (523) answered questioners, were the number of questionnaire that are valid for study were (504).
To achieve the study objectives, the study used descriptive analytical method in addition it used multiple regression analysis and path analysis to test the hypotheses of the study, the study came up with eight hypothesis that are based on the study questions to find the direct and indirect effect between the independent variable ,the dependent variable and the mediator.
The independent variable is (Social Influence), while the dependent variable is (Word of Mouth), and the mediators are (Brand Image and Brand Love).
The study reached a number of results which are; there is a positive significant statistical effect of the social influence on brand image, brand love and the WoM in the telecommunication market in Amman at level (α≤0.05); there is a positive significant
Main Subjects
No. of Pages
82
Table of Contents
Table of contents.
Abstract.
Abstract in Arabic.
Chapter One : Study background and its significance.
Chapter Two : Theoretical literature and previous studies.
Chapter Three : Study methodology : method and procedures.
Chapter Four : Analysis results and hypotheses tests.
Chapter Five : Results discussion and recommendations.
References.
American Psychological Association (APA)
Suwaydan, Khaldun Musa. (2016). Factors affecting the word of mouth on telecommunication services providers in Amman. (Master's theses Theses and Dissertations Master). Middle East University, Jordan
https://search.emarefa.net/detail/BIM-721687
Modern Language Association (MLA)
Suwaydan, Khaldun Musa. Factors affecting the word of mouth on telecommunication services providers in Amman. (Master's theses Theses and Dissertations Master). Middle East University. (2016).
https://search.emarefa.net/detail/BIM-721687
American Medical Association (AMA)
Suwaydan, Khaldun Musa. (2016). Factors affecting the word of mouth on telecommunication services providers in Amman. (Master's theses Theses and Dissertations Master). Middle East University, Jordan
https://search.emarefa.net/detail/BIM-721687
Language
English
Data Type
Arab Theses
Record ID
BIM-721687
