Factors influencing on the competitive advantage : the context of Jordanian food retailing sector in Aqaba city
Other Title(s)
العوامل المؤثرة على الميزة التنافسية : قطاع التجزئة الغذائية الأردنية في مدينة العقبة
Dissertant
Abu Shanab, Muhammad Mustafa Hashim
Thesis advisor
Comitee Members
al-Amr, Satam Rakan
Bani Hani, Muntaha
al-Tarawinah, Midhat Ibrahim Khulayf
University
Mutah University
Faculty
Faculty of Business
Department
Department of Business Administration
University Country
Jordan
Degree
Master
Degree Date
2015
English Abstract
This study is concerned with detecting the main factors that influence the Competitive Advantage within the context of Jordanian Food Retailing Sector (JFRS) in Aqaba City.
To achieve this aim, the researcher investigated a set of factors: First, the Cost leadership.
Second, Product differentiation.
Third, Brand Name and reputation.
Finally, Consumer Satisfaction.
A questionnaire was developed and distributed to a sample of (300) respondents (Consumers) to collect primary data, and based on a convenience sample.
Furthermore, the findings were analyzed using the Statistical Package for Social Software (SPSS), with an R2 of 35.3%, linear Multiple Regression analysis revealed that all research variables have significant effect on the Competitive Advantage.
The results indicated that Product differentiation and Brand Name and reputation have a significant influence on the Competitive Advantage.
Whereas cost leadership and consumer satisfaction have no significant influence on the Competitive Advantage.
Finally, the findings indicated that no significant statistical differences existed between respondents’ perceptions towards Competitive Advantage in terms of their demographic characteristics.
Based on the study findings and conclusions, a number of recommendations and future research suggestions are proposed.
Main Subjects
No. of Pages
51
Table of Contents
Table of contents.
Abstract.
Abstract in Arabic.
Chapter One : Study background.
Chapter Two : Theoretical framework and previous studies.
Chapter Three : Design and methodology.
Chapter Four : Data analysis and hypotheses testing.
Chapter Five : Conclusions and recommendations.
References.
American Psychological Association (APA)
Abu Shanab, Muhammad Mustafa Hashim. (2015). Factors influencing on the competitive advantage : the context of Jordanian food retailing sector in Aqaba city. (Master's theses Theses and Dissertations Master). Mutah University, Jordan
https://search.emarefa.net/detail/BIM-731660
Modern Language Association (MLA)
Abu Shanab, Muhammad Mustafa Hashim. Factors influencing on the competitive advantage : the context of Jordanian food retailing sector in Aqaba city. (Master's theses Theses and Dissertations Master). Mutah University. (2015).
https://search.emarefa.net/detail/BIM-731660
American Medical Association (AMA)
Abu Shanab, Muhammad Mustafa Hashim. (2015). Factors influencing on the competitive advantage : the context of Jordanian food retailing sector in Aqaba city. (Master's theses Theses and Dissertations Master). Mutah University, Jordan
https://search.emarefa.net/detail/BIM-731660
Language
English
Data Type
Arab Theses
Record ID
BIM-731660
