Israeli products in the eyes of Palestinians

Other Title(s)

المنتجات الإسرائيلية بعيون فلسطينية

Author

Hassunah, Islam

Source

IUG Journal of Economics and Business Studies

Issue

Vol. 25, Issue 1 (31 Jan. 2017), pp.1-10, 10 p.

Publisher

The Islamic University-Gaza Deanship of Research and Graduate Affairs

Publication Date

2017-01-31

Country of Publication

Palestine (Gaza Strip)

No. of Pages

10

Main Topic

Economy
Political Sciences

Topics

Abstract EN

The effects of consumer ethnocentrism, animosity and product judgments on Palestinian consumer intention to purchase Israeli products was analyzed.

To do so, a questionnaire was built, tested and distributed to a sample of 1550 Palestinian consumers in three main cities, Hebron, Ramallah and Nablus.

Factor as well as multiple regression techniques were then applied.

Results indicate that both ethnocentrism and animosity are positively related to consumer reluctance to buy Israeli goods.

Findings also suggest that product judgment negatively impacts the reluctance of Palestinian consumers to purchase Israeli products.

Furthermore, results show that education is the only personal characteristics variable that affects Palestinian purchase intention.

American Psychological Association (APA)

Hassunah, Islam. 2017. Israeli products in the eyes of Palestinians. IUG Journal of Economics and Business Studies،Vol. 25, no. 1, pp.1-10.
https://search.emarefa.net/detail/BIM-737640

Modern Language Association (MLA)

Hassunah, Islam. Israeli products in the eyes of Palestinians. IUG Journal of Economics and Business Studies Vol. 25, no. 1 (Jan. 2017), pp.1-10.
https://search.emarefa.net/detail/BIM-737640

American Medical Association (AMA)

Hassunah, Islam. Israeli products in the eyes of Palestinians. IUG Journal of Economics and Business Studies. 2017. Vol. 25, no. 1, pp.1-10.
https://search.emarefa.net/detail/BIM-737640

Data Type

Journal Articles

Language

English

Notes

Includes bibliographical references : p. 8-10

Record ID

BIM-737640