The impact of online shopping services quality on customers' attitudes towards online shopping
Other Title(s)
أثر جودة خدمات التسوق الإلكتروني على اتجاهات الزبائن نحو التسوق الإلكتروني
Dissertant
Thesis advisor
Comitee Members
Nasir al-Din, Hibah Hasan O.
Haddad, Shafiq
University
Middle East University
Faculty
Faculty of Business
Department
Department of Business Administration
University Country
Jordan
Degree
Master
Degree Date
2017
English Abstract
The purpose of this study is to examine the impact of online shopping services quality towards customers' attitudes in Jordan context.
This study also introduced a model consists of criteria that customers use in evaluating online shopping services quality.
In addition, the criteria of this study consists of five items which are information quality, web design quality, ease of use, web security and fulfillment that examined online shopping services on customer's attitude.
Collected data was from a survey of 387 students of three universities in Amman was used to test the model of the study.
The analytical results showed that online shopping services quality have a significant impact on customers' attitude.
In addition, the dimensions of online shopping services quality including ease of use, web security and fulfillment have a significant impact on customers' attitudes.
However the researcher found that there is no impact for both information quality and web design quality on customers' attitudes.
The researcher recommends that future research could use different types of methodology such as longitudinal study or focus group to examine the impact of online shopping service dimension toward customers' attitudes.
In addition, due to time limitation, the impact of personal characteristics on customers' attitudes was not examined, therefore, more studies are encouraged to conduct that involve personal characteristics (i.e.
internet knowledge and cultural environment) of Jordanian shoppers.
Also, this study will guide the managers of website to improve better marketing strategies and their business.
Finally, the academic will benefit from results, conclusions and recommendations of this study in order to conduct more researches.
Main Subjects
Topics
No. of Pages
102
Table of Contents
Table of contents.
Abstract.
Abstract in Arabic.
Chapter One : General framework.
Chapter Two : Literature review and previous studies.
Chapter Three : Research methodology.
Chapter Four : Results of analysis and hypotheses testing.
Chapter Five : Results and recommendations.
References.
American Psychological Association (APA)
Haddadin, Maisa Nail. (2017). The impact of online shopping services quality on customers' attitudes towards online shopping. (Master's theses Theses and Dissertations Master). Middle East University, Jordan
https://search.emarefa.net/detail/BIM-762886
Modern Language Association (MLA)
Haddadin, Maisa Nail. The impact of online shopping services quality on customers' attitudes towards online shopping. (Master's theses Theses and Dissertations Master). Middle East University. (2017).
https://search.emarefa.net/detail/BIM-762886
American Medical Association (AMA)
Haddadin, Maisa Nail. (2017). The impact of online shopping services quality on customers' attitudes towards online shopping. (Master's theses Theses and Dissertations Master). Middle East University, Jordan
https://search.emarefa.net/detail/BIM-762886
Language
English
Data Type
Arab Theses
Record ID
BIM-762886
