The impact of destination service quality and destination environment on tourist satisfaction : a field study on Jordan's golden triangle from tourists’ point of view

Other Title(s)

أثر جودة الخدمات و بيئة الأماكن السياحية في رضا السائحين : دراسة ميدانية في المثلث الذهبي الأردني من وجهة نظر السائحين

Dissertant

Badr, Firas Muhammad

Thesis advisor

Hassunah, Abd al-Basit
Affanah, Saidah

University

Middle East University

Faculty

Faculty of Business

Department

Department of Business Administration

University Country

Jordan

Degree

Master

Degree Date

2018

English Abstract

The aim of this study was to explore the impact of service quality and destination environment on tourist satisfaction in Jordan’s Golden Triangle (Aqaba, Petra and Wadi Rum).

A descriptive survey method was adopted in order to conduct the study.

a questionnaire-based survey was developed on the basis of literature review and previous studies.

Once validity and reliability of the questionnaire established, it was self-administered to a sample comprised 600 foreign tourists visiting the study area.

Out of the distributed questionnaires, 374 were returned valid for statistical analysis purpose (response rate = 62.3%).

The study underlined a statistically significant impact of service quality as well as its dimensions on tourist satisfaction and a statistically significant impact of destination environment and its dimensions on tourist satisfaction.

In relation to differences among tourists in terms of their responses, the results pointed out that there were no statistically significant differences in tourists responses in favor of their personal data, except companionship.

A key contribution of this study is that examining the impact of service quality or destination environment on tourist satisfaction should be carried out by separated models since the simultaneous examination of the impact of these variables on tourist satisfaction will result in a non-significant impact of service quality on tourist satisfaction.

Therefore, further research is required to test the impact among these variables

Main Topic

Business Administration
Economy

Topics

No. of Pages

85

Table of Contents

Table of contents.

Abstract.

Abstract in Arabic.

Chapter One : Study background and its importance.

Chapter Two : Theoretical framework and previous studies.

Chapter Three : Study methodology.

Chapter Four : Data analysis results.

Chapter Five : Results discussion, conclusion, and recommendations.

References.

American Psychological Association (APA)

Badr, Firas Muhammad. (2018). The impact of destination service quality and destination environment on tourist satisfaction : a field study on Jordan's golden triangle from tourists’ point of view. Middle East University, Jordan
https://search.emarefa.net/detail/BIM-787178

Modern Language Association (MLA)

Badr, Firas Muhammad. The impact of destination service quality and destination environment on tourist satisfaction : a field study on Jordan's golden triangle from tourists’ point of view. Middle East University. (2018).
https://search.emarefa.net/detail/BIM-787178

American Medical Association (AMA)

Badr, Firas Muhammad. (2018). The impact of destination service quality and destination environment on tourist satisfaction : a field study on Jordan's golden triangle from tourists’ point of view. Middle East University, Jordan
https://search.emarefa.net/detail/BIM-787178

Language

English

Data Type

Arab Theses

Record ID

BIM-787178