Measuring the quality of e-services and its impact on students satisfaction at Jordanian universities

Other Title(s)

قياس جودة الخدمات الإلكترونية و أثرها على رضا الطلبة في الجامعات الأردنية

Dissertant

al-Shamayilah, Harith Zuhayr Ahmad

Thesis advisor

Awwad, Muhammad Sulayman Uqlah

University

Mutah University

Faculty

Faculty of Business

Department

Department of Business Administration and Marketing

University Country

Jordan

Degree

Master

Degree Date

2012

English Abstract

This research aims at measuring the quality of E-Services and its impact on student satisfaction at Jordanian universities.

Toward this aim, a research model was developed and tested within the context of Jordanian universities.

A questionnaire consisting of 40 (likert) type items were distributed to a convenience sample of 755 respondents.

Primary data were collected from 703 students with a response rate of 90.7%.

SPSS package was used to determine if the quality of E-services dimensions (Website design, reliability, efficiency, responsiveness, ease of use, availability and privacy) has an impact on students’ satisfaction.

The results show that all of the E-services dimensions have an impact on student satisfaction expect for the dimension of ease of use.

In addition, the researcher presents some recommendations for universities to apply e-services quality dimensions through websites, and some suggestions for future research.

Main Subjects

Business Administration
Marketing

No. of Pages

63

Table of Contents

Table of contents.

Abstract.

Abstract in Arabic.

Chapter One : Theoretical background.

Chapter Two : Literature review and previous studies.

Chapter Three : Design and methodology.

Chapter Four : Findings of the study.

Chapter Five : Discussion of the findings and recommendations.

References.

American Psychological Association (APA)

al-Shamayilah, Harith Zuhayr Ahmad. (2012). Measuring the quality of e-services and its impact on students satisfaction at Jordanian universities. (Master's theses Theses and Dissertations Master). Mutah University, Jordan
https://search.emarefa.net/detail/BIM-793531

Modern Language Association (MLA)

al-Shamayilah, Harith Zuhayr Ahmad. Measuring the quality of e-services and its impact on students satisfaction at Jordanian universities. (Master's theses Theses and Dissertations Master). Mutah University. (2012).
https://search.emarefa.net/detail/BIM-793531

American Medical Association (AMA)

al-Shamayilah, Harith Zuhayr Ahmad. (2012). Measuring the quality of e-services and its impact on students satisfaction at Jordanian universities. (Master's theses Theses and Dissertations Master). Mutah University, Jordan
https://search.emarefa.net/detail/BIM-793531

Language

English

Data Type

Arab Theses

Record ID

BIM-793531