The impact of communication on customer's loyalty : an empirical investigation at Abha Private Hospitals (KSA)
Author
Source
Journal of Science and Technology : in Economic Sciences
Issue
Vol. 18, Issue 2 (31 Dec. 2017), pp.191-202, 12 p.
Publisher
Sudan University of Science and Technology Deanship of Scientific Research
Publication Date
2017-12-31
Country of Publication
Sudan
No. of Pages
12
Main Subjects
Economics & Business Administration
Abstract EN
This study aims to investigate the effect of communication on patients’ loyalty in Saudi Arabia private hospital located in Abha city.
The researcher has used the descriptive analytical method.
The participants of this study include (398) patients in private hospitals in Abha city.
Linear regression analysis was carried out to analyze the data and results revealed that the independent variable (Communication) has a positive influence on (patients’ loyalty).
Accordingly, the study most important recommendations call for hospitals management to strengthen their links with patients and give more attention for their patients complain.
American Psychological Association (APA)
Uthman, Husayn Umar. 2017. The impact of communication on customer's loyalty : an empirical investigation at Abha Private Hospitals (KSA). Journal of Science and Technology : in Economic Sciences،Vol. 18, no. 2, pp.191-202.
https://search.emarefa.net/detail/BIM-811641
Modern Language Association (MLA)
Uthman, Husayn Umar. The impact of communication on customer's loyalty : an empirical investigation at Abha Private Hospitals (KSA). Journal of Science and Technology : in Economic Sciences Vol. 18, no. 2 (2017), pp.191-202.
https://search.emarefa.net/detail/BIM-811641
American Medical Association (AMA)
Uthman, Husayn Umar. The impact of communication on customer's loyalty : an empirical investigation at Abha Private Hospitals (KSA). Journal of Science and Technology : in Economic Sciences. 2017. Vol. 18, no. 2, pp.191-202.
https://search.emarefa.net/detail/BIM-811641
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 199-202
Record ID
BIM-811641