Factors that affect customers willingness to use self service technologies at hospitality organizations
Other Title(s)
العوامل التي تؤثر في ترحيب العملاء باستخدام الخدمة الذاتية في منظمات الضيافة
Author
Source
Journal of Association of Arab Universities for Tourism and Hospitality
Issue
Vol. 12, Issue 1 (30 Jun. 2015), pp.201-212, 12 p.
Publisher
Suez Canal University Faculty of Tourism and Hotels
Publication Date
2015-06-30
Country of Publication
Egypt
No. of Pages
12
Main Subjects
Economics & Business Administration
Abstract EN
Many hotels and restaurants have installed self service check in out and have recently provided new self service technologies.
To successfully implement and use self service technologies, it is important for the hospitality operators to understand the factors that determine both vi'illingness and resistance of the customers to use self service technologies.
Thus, the purpose of this study is to explore factors that affect customers willingness to embrace the usage of self service technologies.
Comprehensive understanding of customers behavior related to their demographic factors and readiness will promote successful implementation of new SSTs as well as effective modifications of existing SSTs.
Structural equation modeling was conducted to test hypotheses with a sample of 180 consumers.
The results indicate that consumers extrinsic motivation had the most significant impact on their likelihood of using new SSTs.
Also, younger customers and those who do not believe in interactions with employees at hospitality industry were also more likely to use these SSTs.
American Psychological Association (APA)
Abd al-Halim, Nifin Sharif. 2015. Factors that affect customers willingness to use self service technologies at hospitality organizations. Journal of Association of Arab Universities for Tourism and Hospitality،Vol. 12, no. 1, pp.201-212.
https://search.emarefa.net/detail/BIM-822061
Modern Language Association (MLA)
Abd al-Halim, Nifin Sharif. Factors that affect customers willingness to use self service technologies at hospitality organizations. Journal of Association of Arab Universities for Tourism and Hospitality Vol. 12, no. 1 (Jun. 2015), pp.201-212.
https://search.emarefa.net/detail/BIM-822061
American Medical Association (AMA)
Abd al-Halim, Nifin Sharif. Factors that affect customers willingness to use self service technologies at hospitality organizations. Journal of Association of Arab Universities for Tourism and Hospitality. 2015. Vol. 12, no. 1, pp.201-212.
https://search.emarefa.net/detail/BIM-822061
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 211-212
Record ID
BIM-822061