An exploratory study of using electronic-tablet based menu in the Egyptian hotel industry : management perspective
Other Title(s)
دراسة استطلاعية لاستخدام قائمة الطعام الإلكترونية في صناعة الفنادق المصرية من منظور الإدارة
Author
Source
Journal of Association of Arab Universities for Tourism and Hospitality
Issue
Vol. 13, Issue 2 (31 Dec. 2016), pp.113-124, 12 p.
Publisher
Suez Canal University Faculty of Tourism and Hotels
Publication Date
2016-12-31
Country of Publication
Egypt
No. of Pages
12
Main Subjects
Social Sciences (Multidisciplinary)
Abstract EN
Hotel industry has been experiencing the innovation of technology to support its services for decades.
Menu has been considered as an effective tool for sales in food and beverage operations as it drives the production and selling decisions.
The current study was conducted to investigate the potential effect of applying electronic-tablet-based menu (potential ordering experience) on information presenting and economies of scale and scope.
Data was collected from the Egyptian hotels industry in Cairo.
Thirty six food and beverage and restaurant managers [N=36] were invited to answer the questionnaire.
Analyses were undertaken using SPSS version-20.
The findings confirmed and described the relationships among dependent and independent variables.
It was indicated that managers have a high perception of the potential ordering experience, which has the highest significant relationship with the informational role [r=0.60, P<.000].
Furthermore, there was a moderate significant relationship with the scope economies role [r=0.45, P<.006].
Finally, applying electronic-tablet-based menu only affects information presenting and economies of scope [Coefficient 1.05 and 0.72], respectively.
American Psychological Association (APA)
Abd al-Al, Imad Muhammad. 2016. An exploratory study of using electronic-tablet based menu in the Egyptian hotel industry : management perspective. Journal of Association of Arab Universities for Tourism and Hospitality،Vol. 13, no. 2, pp.113-124.
https://search.emarefa.net/detail/BIM-826412
Modern Language Association (MLA)
Abd al-Al, Imad Muhammad. An exploratory study of using electronic-tablet based menu in the Egyptian hotel industry : management perspective. Journal of Association of Arab Universities for Tourism and Hospitality Vol. 13, no. 2 (Dec. 2016), pp.113-124.
https://search.emarefa.net/detail/BIM-826412
American Medical Association (AMA)
Abd al-Al, Imad Muhammad. An exploratory study of using electronic-tablet based menu in the Egyptian hotel industry : management perspective. Journal of Association of Arab Universities for Tourism and Hospitality. 2016. Vol. 13, no. 2, pp.113-124.
https://search.emarefa.net/detail/BIM-826412
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 121-124
Record ID
BIM-826412