The influence of airlines' corporate social responsibility on customer loyalty
Other Title(s)
تأثير المسؤولية الاجتماعية لشركات الطيران في ولاء العملاء
Joint Authors
Abd al-Hamid, Ghadah Muhammad Khayrah
Muhammad, Azzah Mahir
Source
Journal of Association of Arab Universities for Tourism and Hospitality
Issue
Vol. 13, Issue 2 (31 Dec. 2016), pp.71-92, 22 p.
Publisher
Suez Canal University Faculty of Tourism and Hotels
Publication Date
2016-12-31
Country of Publication
Egypt
No. of Pages
22
Main Subjects
Economics & Business Administration
Abstract EN
This paper aims at exploring the relationship between corporate social responsibility and customer loyalty in the airline industry.
To achieve the purpose of this paper, a model has been developed to measure the influence of airlines' corporate social responsibility- activities on customer loyalty and airline image.
This model includes 16 attributes, which have been selected to cover airlines' CSR activities, and 21 initial items for measuring customer loyalty.
The sample chosen in this study includes mainly international airlines passengers (727 passengers).
The results of this study show a significance statistical relationship between airlines' CSR activities and customer loyalty.
American Psychological Association (APA)
Abd al-Hamid, Ghadah Muhammad Khayrah& Muhammad, Azzah Mahir. 2016. The influence of airlines' corporate social responsibility on customer loyalty. Journal of Association of Arab Universities for Tourism and Hospitality،Vol. 13, no. 2, pp.71-92.
https://search.emarefa.net/detail/BIM-826517
Modern Language Association (MLA)
Abd al-Hamid, Ghadah Muhammad Khayrah& Muhammad, Azzah Mahir. The influence of airlines' corporate social responsibility on customer loyalty. Journal of Association of Arab Universities for Tourism and Hospitality Vol. 13, no. 2 (Dec. 2016), pp.71-92.
https://search.emarefa.net/detail/BIM-826517
American Medical Association (AMA)
Abd al-Hamid, Ghadah Muhammad Khayrah& Muhammad, Azzah Mahir. The influence of airlines' corporate social responsibility on customer loyalty. Journal of Association of Arab Universities for Tourism and Hospitality. 2016. Vol. 13, no. 2, pp.71-92.
https://search.emarefa.net/detail/BIM-826517
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 87-92
Record ID
BIM-826517