Investigating the Egyptian travel agencies attitudes towards social media as an electronic customer relationship management instrument
Joint Authors
Jumah, Hala Ahmad Ali
al-Sayyid, Yusri Nabil Muhammad Kamil
Source
Journal of Association of Arab Universities for Tourism and Hospitality
Issue
Vol. 10, Issue 1 (30 Jun. 2013), pp.75-91, 17 p.
Publisher
Suez Canal University Faculty of Tourism and Hotels
Publication Date
2013-06-30
Country of Publication
Egypt
No. of Pages
17
Main Subjects
Social Sciences (Multidisciplinary)
Abstract EN
The social media users increased during last decade.
Scholars asserted its vital role in building customer relationships as an effective e-CRM tool.
This research aimed to assist Egyptian travel agencies to use social media in building effective electronic customer relationships.
The paucity of researches which dealt with this area increased this research importance.
The research was undertaken in three phases.
Phase one was a pilot study.
Phase two contained semi structured interviews.
Phase three concerned with social media web sites analysis.
Content analysis and Discourse analysis were used to develop a list of recommendations and steps to support Egyptian travel agencies efforts in building a productive electronic customer relationship.
American Psychological Association (APA)
Jumah, Hala Ahmad Ali& al-Sayyid, Yusri Nabil Muhammad Kamil. 2013. Investigating the Egyptian travel agencies attitudes towards social media as an electronic customer relationship management instrument. Journal of Association of Arab Universities for Tourism and Hospitality،Vol. 10, no. 1, pp.75-91.
https://search.emarefa.net/detail/BIM-829046
Modern Language Association (MLA)
Jumah, Hala Ahmad Ali& al-Sayyid, Yusri Nabil Muhammad Kamil. Investigating the Egyptian travel agencies attitudes towards social media as an electronic customer relationship management instrument. Journal of Association of Arab Universities for Tourism and Hospitality Vol. 10, no. 1 (Jun. 2013), pp.75-91.
https://search.emarefa.net/detail/BIM-829046
American Medical Association (AMA)
Jumah, Hala Ahmad Ali& al-Sayyid, Yusri Nabil Muhammad Kamil. Investigating the Egyptian travel agencies attitudes towards social media as an electronic customer relationship management instrument. Journal of Association of Arab Universities for Tourism and Hospitality. 2013. Vol. 10, no. 1, pp.75-91.
https://search.emarefa.net/detail/BIM-829046
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 88-91
Record ID
BIM-829046