The influence of social networks on the success of women entrepreneurs in Jordan

Other Title(s)

تأثير الشبكات الاجتماعية على نجاح النساء الرياديات في الأردن

Dissertant

Abu Hammad, Hadil Zuhayr Abd Allah

Thesis advisor

al-Dumur, Hani Hamid Hammud

University

Princess Sumaya University for Technology

Faculty

King Talal School of Business Technology

Department

Department of Business Administration

University Country

Jordan

Degree

Master

Degree Date

2018

English Abstract

This study aims at investigating the influence of social networks upon women entrepreneurs’ success through the moderating role of their demographic characteristics (age, marital status, education level, business sector, business scope and experience).

In this thesis, a descriptive quantitative method is used where both paper and online questionnaires are distributed among women entrepreneurs in Jordan, and 112 accepted surveys are collected from the targeted respondents.

Hypotheses were tested using SPSS by analysing data through linear simple and multiple regressions.

It is found to be proven from the findings that a positive significant influence on social networks’ factors includes the usage of different types of social networks, purposes of using social networks, perceiving benefits of social networks and perceiving problems of using the social networks that are in relation to the success of woman entrepreneurs in Jordan.

The findings also reveal a negative significant influence on the role of moderating variables for demographic characteristics (age, marital status, education level, business sector, business scope and experience).

Main Subjects

Business Administration

Topics

No. of Pages

104

Table of Contents

Table of contents.

Abstract.

Abstract in Arabic.

Chapter One : Introduction.

Chapter Two : Literature review.

Chapter Three : Research methodology.

Chapter Four : Data analysis.

Chapter Five : Discussion, conclusions and recommendations.

References.

American Psychological Association (APA)

Abu Hammad, Hadil Zuhayr Abd Allah. (2018). The influence of social networks on the success of women entrepreneurs in Jordan. (Master's theses Theses and Dissertations Master). Princess Sumaya University for Technology, Jordan
https://search.emarefa.net/detail/BIM-833192

Modern Language Association (MLA)

Abu Hammad, Hadil Zuhayr Abd Allah. The influence of social networks on the success of women entrepreneurs in Jordan. (Master's theses Theses and Dissertations Master). Princess Sumaya University for Technology. (2018).
https://search.emarefa.net/detail/BIM-833192

American Medical Association (AMA)

Abu Hammad, Hadil Zuhayr Abd Allah. (2018). The influence of social networks on the success of women entrepreneurs in Jordan. (Master's theses Theses and Dissertations Master). Princess Sumaya University for Technology, Jordan
https://search.emarefa.net/detail/BIM-833192

Language

English

Data Type

Arab Theses

Record ID

BIM-833192