Exploring the implementation of revenue management approach in the tourism industry : the case of Egyptian travel agencies
Author
Source
International Journal of Heritage, Tourism, and Hospitality
Issue
Vol. 10, Issue 2 (30 Sep. 2016), pp.229-240, 12 p.
Publisher
Fayoum University Faculty of Tourism and Hotels
Publication Date
2016-09-30
Country of Publication
Egypt
No. of Pages
12
Main Subjects
Business Administration
Economy and Commerce
Abstract EN
Revenue Management (RM) Approach is applied in order to maximize the overall profit of an organization.
It is used not only to increase revenues but also to satisfy the customers' needs.
The hotels and airlines industry, unlike the travel agencies' business, have been successfully applying the RM approach for some time now.
This research aims to evaluate the possibility of applying RM in the Egyptian travel agency sector.
An exploratory study was conducted in order to investigate travel agents' perceptions and use of RM practices in their business as well as barriers of implementation.
The qualitative approach was applied through conducting in-depth interviews throughout a number of Egyptian travel agencies.
Data collected was transcribed and analyzed using content analysis where purposive sampling was adopted.
Conclusions of the study show that, despite the benefits of the RM applications, it is not familiar and have not been widely applied among Egyptian travel agencies.
Recommendations of the study include the importance of raising awareness of the benefits and conducting applications of the RM approach among Egyptian Travel Agencies.
American Psychological Association (APA)
al-Qasrawi, Samar F.. 2016. Exploring the implementation of revenue management approach in the tourism industry : the case of Egyptian travel agencies. International Journal of Heritage, Tourism, and Hospitality،Vol. 10, no. 2, pp.229-240.
https://search.emarefa.net/detail/BIM-855539
Modern Language Association (MLA)
al-Qasrawi, Samar F.. Exploring the implementation of revenue management approach in the tourism industry : the case of Egyptian travel agencies. International Journal of Heritage, Tourism, and Hospitality Vol. 10, no. 2 (Sep. 2016), pp.229-240.
https://search.emarefa.net/detail/BIM-855539
American Medical Association (AMA)
al-Qasrawi, Samar F.. Exploring the implementation of revenue management approach in the tourism industry : the case of Egyptian travel agencies. International Journal of Heritage, Tourism, and Hospitality. 2016. Vol. 10, no. 2, pp.229-240.
https://search.emarefa.net/detail/BIM-855539
Data Type
Journal Articles
Language
English
Record ID
BIM-855539