Exploring the implementation of revenue management approach in the tourism industry : the case of Egyptian travel agencies

الملخص EN

Revenue Management (RM) Approach is applied in order to maximize the overall profit of an organization.

It is used not only to increase revenues but also to satisfy the customers' needs.

The hotels and airlines industry, unlike the travel agencies' business, have been successfully applying the RM approach for some time now.

This research aims to evaluate the possibility of applying RM in the Egyptian travel agency sector.

An exploratory study was conducted in order to investigate travel agents' perceptions and use of RM practices in their business as well as barriers of implementation.

The qualitative approach was applied through conducting in-depth interviews throughout a number of Egyptian travel agencies.

Data collected was transcribed and analyzed using content analysis where purposive sampling was adopted.

Conclusions of the study show that, despite the benefits of the RM applications, it is not familiar and have not been widely applied among Egyptian travel agencies.

Recommendations of the study include the importance of raising awareness of the benefits and conducting applications of the RM approach among Egyptian Travel Agencies.