Persuasion based recommendation system
Joint Authors
Mahmud, Sarah
Abu al-Izz, Rida
al-Rifai, Fawzi
Source
Journal of Al-Azhar University Engineering Sector
Issue
Vol. 12, Issue 44 (31 Jul. 2017), pp.894-899, 6 p.
Publisher
al-Azhar University Faculty of Engineering
Publication Date
2017-07-31
Country of Publication
Egypt
No. of Pages
6
Main Subjects
Engineering & Technology Sciences (Multidisciplinary)
Abstract EN
Persuasive role in Recommendation Systems operates like motivators influencing users to buy the recommended items.
In this study, we rely upon the well established explanations of six Cialdini‟s Principles to enrich recommendation system with explanations and examine their effect on the persuasive power of recommendation item.
The results of the experiment revealed that all six Cialdini‟s Principles positively affect user‟s influnce about the recommended book while reciprocity and authority seem to be the more effective ones.
These indicate that a user‟s intention to purchase a recommended item is increased if the item is accompanied with a persuasive explanation.
American Psychological Association (APA)
Mahmud, Sarah& Abu al-Izz, Rida& al-Rifai, Fawzi. 2017. Persuasion based recommendation system. Journal of Al-Azhar University Engineering Sector،Vol. 12, no. 44, pp.894-899.
https://search.emarefa.net/detail/BIM-855832
Modern Language Association (MLA)
Mahmud, Sarah…[et al.]. Persuasion based recommendation system. Journal of Al-Azhar University Engineering Sector Vol. 12, no. 44 (Jul. 2017), pp.894-899.
https://search.emarefa.net/detail/BIM-855832
American Medical Association (AMA)
Mahmud, Sarah& Abu al-Izz, Rida& al-Rifai, Fawzi. Persuasion based recommendation system. Journal of Al-Azhar University Engineering Sector. 2017. Vol. 12, no. 44, pp.894-899.
https://search.emarefa.net/detail/BIM-855832
Data Type
Journal Articles
Language
English
Notes
Record ID
BIM-855832