Service personalization and loyalty : case study : automobile insurance company in Saida-Algeria
Joint Authors
Mizyan, Abd al-Qadir
al-Akhdar, Yahyawi
Source
Revue nour des études économiques
Issue
Vol. 2015, Issue 1 (31 Dec. 2015), pp.205-225, 21 p.
Publisher
University Center Nour Bachir El-Bayadh
Publication Date
2015-12-31
Country of Publication
Algeria
No. of Pages
21
Main Subjects
Abstract EN
In Algeria and, despite of the growing of service personalization and loyalty, (according to our investigations) has yet linked this notion to the insurance sector as well, the main objective of this work is to verify the impact of the relational approach, across the following dimensions (trust, commitment, satisfaction, customi-zation, quality perceived, and value) based on customer’s loyalty of insurance in Saida.
The analysis of the results of different regressions simple has confirmed the existence of significant relation-ship between the quality, value, personalization, confidence, commitment, and satisfaction on loyalty to customers on the other side.
Regarding the analyzes of the regression multiple, the results have demonstrated that the factor " personalization " has a significant effect on fidelity.
Abstract FRE
On Algérie, malgré l’intérêt de l’approche relationnelle, aucune étude selon nos investigations n'a encore lié cette notion au secteur des assurances.
Ainsi, l’objectif principal de cet article est de vérifier l'impact des services personnalisé sur la fidélité des clients par les dimensions du marketing relationnel, à travers les variables suivantes : confiance, engagement, satisfaction, personnalisation, qualité perçu, et la valeur.
L'analyse des résultats des différentes régressions a confirmé l’existence des relations significative entre la qualité perçu, la valeur, la personnalisation, la confiance, 1'engagement, la satisfaction sur la fidélité des clients.
Concernant les analyses de la régression multiple, les résultats ont démontré que le facteur «la personnalisation » a un l'effet plus important sur la fidélité.
American Psychological Association (APA)
Mizyan, Abd al-Qadir& al-Akhdar, Yahyawi. 2015. Service personalization and loyalty : case study : automobile insurance company in Saida-Algeria. Revue nour des études économiques،Vol. 2015, no. 1, pp.205-225.
https://search.emarefa.net/detail/BIM-858059
Modern Language Association (MLA)
Mizyan, Abd al-Qadir& al-Akhdar, Yahyawi. Service personalization and loyalty : case study : automobile insurance company in Saida-Algeria. Revue nour des études économiques No. 1 (2015), pp.205-225.
https://search.emarefa.net/detail/BIM-858059
American Medical Association (AMA)
Mizyan, Abd al-Qadir& al-Akhdar, Yahyawi. Service personalization and loyalty : case study : automobile insurance company in Saida-Algeria. Revue nour des études économiques. 2015. Vol. 2015, no. 1, pp.205-225.
https://search.emarefa.net/detail/BIM-858059
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 223-225
Record ID
BIM-858059
