Innovative mix marketing mechanisms and its impact on the organization's performance
Joint Authors
Source
Issue
Vol. 6, Issue 6 (31 Dec. 2016), pp.414-428, 15 p.
Publisher
Université Blida 2-Lounici Ali Laboratoire RICOI
Publication Date
2016-12-31
Country of Publication
Algeria
No. of Pages
15
Main Subjects
Abstract EN
given the growing complexity of market desires and argued the environment in which the enterprise operates, innovation has shifted particularly in the catalog to the imperative to continue in an enterprise environment and upgrade its performance, covering innovation today both product pricing, distribution, and promotion policies, the more developmental and innovation activity increased it will result more value and benefit obtained from Of all mix policies , and to understand how to apply innovative thinking as practices on mix marketing we are going through our research to introduced innovative mechanisms and methods which Makes the consumer prefers enterprise products of its competitors , that’s why innovative marketing has been tool of creating consumer benefit and improve enterprise performance at the same time.
American Psychological Association (APA)
Bin Zayd, Sarah& Kourtel, Farid. 2016. Innovative mix marketing mechanisms and its impact on the organization's performance. innovation creativity،Vol. 6, no. 6, pp.414-428.
https://search.emarefa.net/detail/BIM-859261
Modern Language Association (MLA)
Bin Zayd, Sarah& Kourtel, Farid. Innovative mix marketing mechanisms and its impact on the organization's performance. innovation creativity Vol. 6, no. 6 (2016), pp.414-428.
https://search.emarefa.net/detail/BIM-859261
American Medical Association (AMA)
Bin Zayd, Sarah& Kourtel, Farid. Innovative mix marketing mechanisms and its impact on the organization's performance. innovation creativity. 2016. Vol. 6, no. 6, pp.414-428.
https://search.emarefa.net/detail/BIM-859261
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 425-428
Record ID
BIM-859261