Innovative mix marketing mechanisms and its impact on the organization's performance

Joint Authors

Bin Zayd, Sarah
Kourtel, Farid

Source

innovation creativity

Issue

Vol. 6, Issue 6 (31 Dec. 2016), pp.414-428, 15 p.

Publisher

Université Blida 2-Lounici Ali Laboratoire RICOI

Publication Date

2016-12-31

Country of Publication

Algeria

No. of Pages

15

Main Subjects

Literature

Abstract EN

given the growing complexity of market desires and argued the environment in which the enterprise operates, innovation has shifted particularly in the catalog to the imperative to continue in an enterprise environment and upgrade its performance, covering innovation today both product pricing, distribution, and promotion policies, the more developmental and innovation activity increased it will result more value and benefit obtained from Of all mix policies , and to understand how to apply innovative thinking as practices on mix marketing we are going through our research to introduced innovative mechanisms and methods which Makes the consumer prefers enterprise products of its competitors , that’s why innovative marketing has been tool of creating consumer benefit and improve enterprise performance at the same time.

American Psychological Association (APA)

Bin Zayd, Sarah& Kourtel, Farid. 2016. Innovative mix marketing mechanisms and its impact on the organization's performance. innovation creativity،Vol. 6, no. 6, pp.414-428.
https://search.emarefa.net/detail/BIM-859261

Modern Language Association (MLA)

Bin Zayd, Sarah& Kourtel, Farid. Innovative mix marketing mechanisms and its impact on the organization's performance. innovation creativity Vol. 6, no. 6 (2016), pp.414-428.
https://search.emarefa.net/detail/BIM-859261

American Medical Association (AMA)

Bin Zayd, Sarah& Kourtel, Farid. Innovative mix marketing mechanisms and its impact on the organization's performance. innovation creativity. 2016. Vol. 6, no. 6, pp.414-428.
https://search.emarefa.net/detail/BIM-859261

Data Type

Journal Articles

Language

English

Notes

Includes bibliographical references : p. 425-428

Record ID

BIM-859261