The impact of djezzy service quality in reaching the customer’s loyalty : case study of a sample from djezzy customers-laghouat

Joint Authors

Taouti, Abd al-Alim
Bakhti, Ibrahim

Source

Dirassat Journal Economic Issue

Issue

Vol. 7, Issue 2 (30 Jun. 2016), pp.81-101, 21 p.

Publisher

University of Laghouat Faculty of Economics Commercial and Management Sciences

Publication Date

2016-06-30

Country of Publication

Algeria

No. of Pages

21

Main Subjects

Business Administration

Abstract EN

The present study aims to unveil the impact of the service quality provided by Djezzy in gaining its customer’s loyalty.

In order to reach the objectives of the study we adopted a method of survey through a questionnaire which was structured and distributed to a sample of Djezzy customers in the wilaya of Laghouat.

We used SPSS program in the questionnaire data analysis using different statistical methods to show the results and test the hypotheses.

Among the most important results obtained: - There is a statistically significant effect of the service quality provided by Djezzy on its customers’ loyalty.

- There are significant differences of Djezzy customers’ loyalty due to the variable of educational level.

- There are no significant differences of Djezzy customers’ loyalty due to the variables of gender, age, family status, and payment mode.

American Psychological Association (APA)

Taouti, Abd al-Alim& Bakhti, Ibrahim. 2016. The impact of djezzy service quality in reaching the customer’s loyalty : case study of a sample from djezzy customers-laghouat. Dirassat Journal Economic Issue،Vol. 7, no. 2, pp.81-101.
https://search.emarefa.net/detail/BIM-860158

Modern Language Association (MLA)

Taouti, Abd al-Alim& Bakhti, Ibrahim. The impact of djezzy service quality in reaching the customer’s loyalty : case study of a sample from djezzy customers-laghouat. Dirassat Journal Economic Issue Vol. 7, no. 2 (Jun. 2016), pp.81-101.
https://search.emarefa.net/detail/BIM-860158

American Medical Association (AMA)

Taouti, Abd al-Alim& Bakhti, Ibrahim. The impact of djezzy service quality in reaching the customer’s loyalty : case study of a sample from djezzy customers-laghouat. Dirassat Journal Economic Issue. 2016. Vol. 7, no. 2, pp.81-101.
https://search.emarefa.net/detail/BIM-860158

Data Type

Journal Articles

Language

English

Notes

Text in English ; abstracts in English and Arabic.

Record ID

BIM-860158