The impact of djezzy service quality in reaching the customer’s loyalty : case study of a sample from djezzy customers-laghouat
Joint Authors
Taouti, Abd al-Alim
Bakhti, Ibrahim
Source
Dirassat Journal Economic Issue
Issue
Vol. 7, Issue 2 (30 Jun. 2016), pp.81-101, 21 p.
Publisher
University of Laghouat Faculty of Economics Commercial and Management Sciences
Publication Date
2016-06-30
Country of Publication
Algeria
No. of Pages
21
Main Subjects
Abstract EN
The present study aims to unveil the impact of the service quality provided by Djezzy in gaining its customer’s loyalty.
In order to reach the objectives of the study we adopted a method of survey through a questionnaire which was structured and distributed to a sample of Djezzy customers in the wilaya of Laghouat.
We used SPSS program in the questionnaire data analysis using different statistical methods to show the results and test the hypotheses.
Among the most important results obtained: - There is a statistically significant effect of the service quality provided by Djezzy on its customers’ loyalty.
- There are significant differences of Djezzy customers’ loyalty due to the variable of educational level.
- There are no significant differences of Djezzy customers’ loyalty due to the variables of gender, age, family status, and payment mode.
American Psychological Association (APA)
Taouti, Abd al-Alim& Bakhti, Ibrahim. 2016. The impact of djezzy service quality in reaching the customer’s loyalty : case study of a sample from djezzy customers-laghouat. Dirassat Journal Economic Issue،Vol. 7, no. 2, pp.81-101.
https://search.emarefa.net/detail/BIM-860158
Modern Language Association (MLA)
Taouti, Abd al-Alim& Bakhti, Ibrahim. The impact of djezzy service quality in reaching the customer’s loyalty : case study of a sample from djezzy customers-laghouat. Dirassat Journal Economic Issue Vol. 7, no. 2 (Jun. 2016), pp.81-101.
https://search.emarefa.net/detail/BIM-860158
American Medical Association (AMA)
Taouti, Abd al-Alim& Bakhti, Ibrahim. The impact of djezzy service quality in reaching the customer’s loyalty : case study of a sample from djezzy customers-laghouat. Dirassat Journal Economic Issue. 2016. Vol. 7, no. 2, pp.81-101.
https://search.emarefa.net/detail/BIM-860158
Data Type
Journal Articles
Language
English
Notes
Text in English ; abstracts in English and Arabic.
Record ID
BIM-860158