Investigating the relationship between the perceived value of loyalty programs and customer citizenship behaviors : applied to customers’ of mobile telecommunication companies in the delta middle sector
Joint Authors
Amir, Sali M.
Najm, Abd al-Hakim Ahmad
al-Hindawi, Muhammad Adil
Source
Egyptian Journal for Commercial Studies
Issue
Vol. 41, Issue 4 (31 Dec. 2017)
Publisher
Mansoura University Faculty of Commerce
Publication Date
2017-12-31
Country of Publication
Egypt
Main Subjects
Abstract EN
This study investigates how perceived value of loyalty programs stimulates customer citizenship behaviors (positive word of mouth, helping behaviors and constructive feedback) at mobile telecommunication companies in the Delta middle sector.
Structural equation modeling (SEM) is employed to test the research hypotheses.
Using data collccted from 384 customers that participated in mobile telecommunication loyalty programs.
The study concluded that there is a positive and significant relationship between perceived value of loyalty programs and customer citizenship behaviors.
Furthermore, the theoretical and practical implications of the results are discussed along with the study’s limitations and possible future research.
American Psychological Association (APA)
Najm, Abd al-Hakim Ahmad& al-Hindawi, Muhammad Adil& Amir, Sali M.. 2017. Investigating the relationship between the perceived value of loyalty programs and customer citizenship behaviors : applied to customers’ of mobile telecommunication companies in the delta middle sector. Egyptian Journal for Commercial Studies،Vol. 41, no. 4.
https://search.emarefa.net/detail/BIM-867500
Modern Language Association (MLA)
Najm, Abd al-Hakim Ahmad…[et al.]. Investigating the relationship between the perceived value of loyalty programs and customer citizenship behaviors : applied to customers’ of mobile telecommunication companies in the delta middle sector. Egyptian Journal for Commercial Studies Vol. 41, no. 4 (2017).
https://search.emarefa.net/detail/BIM-867500
American Medical Association (AMA)
Najm, Abd al-Hakim Ahmad& al-Hindawi, Muhammad Adil& Amir, Sali M.. Investigating the relationship between the perceived value of loyalty programs and customer citizenship behaviors : applied to customers’ of mobile telecommunication companies in the delta middle sector. Egyptian Journal for Commercial Studies. 2017. Vol. 41, no. 4.
https://search.emarefa.net/detail/BIM-867500
Data Type
Journal Articles
Language
English
Notes
Record ID
BIM-867500