Mining consumer knowledge from shopping experience : TV shopping industry
Joint Authors
Wen, Chih Hao
Liao, Shu Hsien
Huang, Shu Fang
Source
The International Arab Journal of Information Technology
Issue
Vol. 15, Issue 6 (30 Nov. 2018), pp.1043-1051, 9 p.
Publisher
Publication Date
2018-11-30
Country of Publication
Jordan
No. of Pages
9
Main Subjects
Information Technology and Computer Science
Abstract EN
TV shopping becomes far much popular in recent years.
TV nowadays is almost everywhere.
People watch TV; meanwhile, they are more and more accustomed to buy goods via TV shopping channel.
Even in recession, it is thriving and has become one of the most important consumption modes.
This study uses cluster analysis to identify the profiles of TV shopping consumers.
The rules between TV Shopping spokespersons and commodities from consumers are recognized by using association analysis.
Depicting the marketing knowledge map of spokespersons, the best endorsement portfolio is found out to make recommendations.
By the analysis of spokespersons, period, customer profiles and products, fourbusiness modes of TV shopping are proposed for consumers: new product, knowledge, low price and luxury product; the related recommendations are also provided for the industry reference.
American Psychological Association (APA)
Wen, Chih Hao& Liao, Shu Hsien& Huang, Shu Fang. 2018. Mining consumer knowledge from shopping experience : TV shopping industry. The International Arab Journal of Information Technology،Vol. 15, no. 6, pp.1043-1051.
https://search.emarefa.net/detail/BIM-873955
Modern Language Association (MLA)
Wen, Chih Hao…[et al.]. Mining consumer knowledge from shopping experience : TV shopping industry. The International Arab Journal of Information Technology Vol. 15, no. 6 (Nov. 2018), pp.1043-1051.
https://search.emarefa.net/detail/BIM-873955
American Medical Association (AMA)
Wen, Chih Hao& Liao, Shu Hsien& Huang, Shu Fang. Mining consumer knowledge from shopping experience : TV shopping industry. The International Arab Journal of Information Technology. 2018. Vol. 15, no. 6, pp.1043-1051.
https://search.emarefa.net/detail/BIM-873955
Data Type
Journal Articles
Language
English
Notes
Includes appendix : p. 1051
Record ID
BIM-873955