Librarians learning from the retail sector : reaching out to online learners using customer relationship management
Other Title(s)
مدى استفادة أمناء المكتبات من قطاع التجزئة : الوصول إلى المتعلمين عبر الإنترنت باستخدام إدارة علاقات العملاء
Joint Authors
Lillard, Linda L.
al-Saqri, Muhammad Nasir Ali
Source
Journal of Arts and Social Sciences
Issue
Vol. 9, Issue 3 (31 Dec. 2018), pp.15-26, 12 p.
Publisher
Sultan Qaboos University College of Arts and Social Sciences
Publication Date
2018-12-31
Country of Publication
Oman
No. of Pages
12
Main Subjects
Information Technology and Computer Science
Library Sciences
Abstract EN
This article draws on existing literature to examine the case for libraries to adopt Customer Relationship Management (CRM), in order to remain competitive and to meet the needs of users, especially the growing numbers of online learners.
It identifies the main challenges being faced by libraries as the information-seeking environment evolves, examines the potential role of CRM in addressing these challenges, and explores the barriers as well as the opportunities that must be addressed by libraries to help ensure the success of CRM initiatives.
American Psychological Association (APA)
Lillard, Linda L.& al-Saqri, Muhammad Nasir Ali. 2018. Librarians learning from the retail sector : reaching out to online learners using customer relationship management. Journal of Arts and Social Sciences،Vol. 9, no. 3, pp.15-26.
https://search.emarefa.net/detail/BIM-887471
Modern Language Association (MLA)
Lillard, Linda L.& al-Saqri, Muhammad Nasir Ali. Librarians learning from the retail sector : reaching out to online learners using customer relationship management. Journal of Arts and Social Sciences Vol. 9, no. 3 (Dec. 2018), pp.15-26.
https://search.emarefa.net/detail/BIM-887471
American Medical Association (AMA)
Lillard, Linda L.& al-Saqri, Muhammad Nasir Ali. Librarians learning from the retail sector : reaching out to online learners using customer relationship management. Journal of Arts and Social Sciences. 2018. Vol. 9, no. 3, pp.15-26.
https://search.emarefa.net/detail/BIM-887471
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 23-26
Record ID
BIM-887471