التسويق المخادع و تأثيره في سعادة الزبائن من خلال التسويق الضجيجي للمنتجات الجديدة : دراسة استطلاعية لآراء عينة من زبائن شركة (Samsung)‎ و منتجها الهاتف (Galaxy)‎ في العراق

Abstract EN

The purpose of the current research is to analyze and explore the nature of the correlation and impact relationship between Deceptive Marketing, Hype Marketing, and of Customers Happiness .

The research problem that most organizations adopt the chambers in marketing mix of new products offered by the market to marketing, through Hype Marketing and the extent of reflection on the happier customers.

The researcher developed two hypotheses: correlation and impact to test and measure the level of relationship between search variables, by surveying the views of customers of (Samsung) and its mobile product (Galaxy).

A sample of professors from the College of Computer Science and Mathematics was selected at the University of Baghdad.

Search the questionnaire was adopted as a Chairperson, if the research community (140) was used device (Galaxy) (125) was distributed in a way researcher intentionality sample phone users.

The total number of valid questionnaires for analysis (100) and the response rate was (93%) and after appropriate statistical tests using the program SPSS v.22.

The results showed the presence of two types of relationships between the search; one variables directly related to the effect of the Deceptive Marketing, and Customers Happiness and other have an indirect impact relationship between deceptive marketing and Customers Happiness through the Hype marketing, of these results has been developed a number of conclusions and recommendations.