The impact of product presentation mode on customer impulsive purchasing behavior : case study of capital mall
Other Title(s)
أثر أسلوب عرض المنتج على سلوك الشراء المندفع للمستهلك : دراسة حالة : كابيتال مول
Dissertant
al-Bayid, Nahil Taysir Muhammad
Thesis advisor
University
Islamic University
Faculty
Faculty of Commerce
Department
Department of Business Administration
University Country
Palestine (Gaza Strip)
Degree
Master
Degree Date
2018
English Abstract
This study aimed to identify the impact of product presentation mode on impulsive buying behavior.
It examined the impact of independent variables (ambient, design, and social characteristics) of the retail environment on the dependent variable (consumers' impulsive buying behavior) in Capital Mall in Gaza.
Therefore, the researcher followed the descriptive analytical approach.
Data were collected through a questionnaire that was administered on (400) customers of capital mall.
Data were then analyzed using SPSS program.
Findings showed: (1) Respondents expressed appreciation upon products presentation mode in Capital Mall; (2) Social characteristics had a positive significant impact of the on the customer impulsive behavior; (3) The ambient characteristics had a negative significant impact of on the customer impulsive behavior; (4) There was no statistically significant impact of design and layout characteristics on the consumer impulsive behavior.
The study recommended other researchers study other factors that may affect the impulsive purchasing behavior of the Palestinian consumers in Gaza Strip.
Further studies are encouraged to examine factors associated with psychological and marketing aspects as these factors may have a greater impact than the product presentation environment.
Besides, Capital Mall owners should view the prices to the consumers in order to reduce the negative impact of the luxurious shopping place.
Main Subjects
Topics
No. of Pages
112
Table of Contents
Table of contents.
Abstract.
Abstract in Arabic.
Chapter One : Introduction
Chapter Two : Theoretical framework and previous studies.
Chapter Three : Research design and methodology.
Chapter Four : Data analysis and discussion.
Chapter Five : Results and recommendations.
References.
American Psychological Association (APA)
al-Bayid, Nahil Taysir Muhammad. (2018). The impact of product presentation mode on customer impulsive purchasing behavior : case study of capital mall. (Master's theses Theses and Dissertations Master). Islamic University, Palestine (Gaza Strip)
https://search.emarefa.net/detail/BIM-911989
Modern Language Association (MLA)
al-Bayid, Nahil Taysir Muhammad. The impact of product presentation mode on customer impulsive purchasing behavior : case study of capital mall. (Master's theses Theses and Dissertations Master). Islamic University. (2018).
https://search.emarefa.net/detail/BIM-911989
American Medical Association (AMA)
al-Bayid, Nahil Taysir Muhammad. (2018). The impact of product presentation mode on customer impulsive purchasing behavior : case study of capital mall. (Master's theses Theses and Dissertations Master). Islamic University, Palestine (Gaza Strip)
https://search.emarefa.net/detail/BIM-911989
Language
English
Data Type
Arab Theses
Record ID
BIM-911989
