Relevant correlations among reputation : WOM and E-WOM with satisfaction of distance education
Author
Source
Scientific Journal for Economic and Commerce
Issue
Vol. 47, Issue 2 (30 Jun. 2017), pp.563-582, 20 p.
Publisher
Ain Shams University Faculty of Commerce
Publication Date
2017-06-30
Country of Publication
Egypt
No. of Pages
20
Main Subjects
Economics & Business Administration
Abstract EN
This paper aimed to test the relevant correlations among Word-Of-Mouth, electronic-Word-Of-Mouth e-WOM, reputation and satisfaction of distance education.
Also, the study explored a set of key elements of the service with regard to satisfaction of distance education, including: curricula, instructors, procedures, customer value and equipment.Finally, the paper analyzed the differences of satisfaction extent according togender, age and nationality.
The findings indicated significant factors influence satisfaction and reputation, and estimated the weight of each factor.
The study presented a proposed modelto assist practitioners and researchers who are interested in activities that combine computer work with education performance and stakeholder satisfaction.
The proposed model was applied on Saudi Arabia, and the sample was collected from the distance education students of Dammam University.
More generalizations could be developed, based on these findings, when conducting further research on other universities, countries and cultures.
American Psychological Association (APA)
Abd al-Qadir, Usamah Ahmad. 2017. Relevant correlations among reputation : WOM and E-WOM with satisfaction of distance education. Scientific Journal for Economic and Commerce،Vol. 47, no. 2, pp.563-582.
https://search.emarefa.net/detail/BIM-940573
Modern Language Association (MLA)
Abd al-Qadir, Usamah Ahmad. Relevant correlations among reputation : WOM and E-WOM with satisfaction of distance education. Scientific Journal for Economic and Commerce Vol. 47, no. 2 (2017), pp.563-582.
https://search.emarefa.net/detail/BIM-940573
American Medical Association (AMA)
Abd al-Qadir, Usamah Ahmad. Relevant correlations among reputation : WOM and E-WOM with satisfaction of distance education. Scientific Journal for Economic and Commerce. 2017. Vol. 47, no. 2, pp.563-582.
https://search.emarefa.net/detail/BIM-940573
Data Type
Journal Articles
Language
English
Notes
Record ID
BIM-940573